Emailcomplete
Two-step opt-in beats single-step on a long-form review page.
Tested across 18k visitors over 21 days on wineclubgroup.com.
+34%List growth vs control
Track 02 · For publishers & operators
The marketing lab we wish existed when we started.
If you run a publication, an affiliate site, a merchant brand, or an audience — this is where we share the campaigns, funnels, and tests we run on our own properties, with the real results.
01 · Experiments library
Past experiments, with the actual results.
Every test includes the hypothesis, the channel, the audience, and the outcome — wins and losses both stay in the library.
Paid socialcomplete
UGC unboxing beats studio product video for cold audiences.
$4.2k spend across Meta and TikTok, matched creative briefs.
−28%CPA vs studio creative
SEOcomplete
Long comparison posts outrank single-product reviews for purchase intent.
12-month tracking on 40 keyword clusters.
2.1×Click-through on SERP
Videocomplete
Vertical 60s recaps drive more newsletter signups than 8-min YouTube reviews.
Same audience, same offer, same week.
+61%Signup-per-view
02 · Experiments calendar
What we're testing next.
- Jun 2026MembershipsA $9/mo tier with weekly tasting notes outperforms a $49 annual flagship for cold traffic.
- Jul 2026EmailPlain-text founder letters drive higher reply rate than designed templates.
- Aug 2026AutomationAI-generated personalized subject lines beat hand-written control on day-7 re-engagement.
03 · Mastermind groups
Small rooms, by channel, for operators who do the work.
Email & Lifecycle
Capture, drip, retention, deliverability.
Bi-weekly
Paid Social
Meta, TikTok, creative testing frameworks.
Weekly
SEO & Content
Topical authority for review and affiliate sites.
Monthly
Video & Shorts
Vertical-first production and repurposing.
Bi-weekly
Memberships
Pricing, onboarding, churn, course design.
Monthly
Automation & AI
Workflows, agents, internal tooling.
Monthly
04 · Capture & drip examples
The forms and sequences we've actually shipped.
Two-step exit-intent
Used on long-form reviews. 4.1% capture rate on cold traffic.
Resource-gated drip
5-email sequence behind a buyer's guide PDF. 38% open through day 5.
Founder welcome series
Plain-text, 3 emails. 22% reply rate on email #1.
Re-engagement sweep
Quarterly 4-email sequence. Recovers 11% of dormant subscribers.
Paid → list bridge
Landing page + 1-click subscribe for paid social cold traffic.
Quiz funnel
5-question quiz routes subscribers to one of three drip tracks.
05 · Members get the playbook
Full experiment write-ups, source files, and the mastermind rooms.
Memberships open soon. Join the waitlist and we'll send the public experiments in the meantime.